Starting in April 2015, Costa Cruises will begin sailings aboard the Costa Serena from Shanghai, China. The new sailings, which are accompanied by the Costa Victoria and Atlantica, will increase Costa’s presence in the Asian market by 74%.
“Carnival Corporation has for years recognized that Chinese tourists love the cruising experience, and that is why Costa Cruises was the first global cruise line to commit to sailing from China back in 2006,” said Carnival Corporation CEO Arnold Donald. We have never been more committed to China as a market of great strategic importance for our company, and with today’s news we will be the only global cruise company to have four ships operating out of China.”
The addition of the Costa Serena in the Asian cruise market will make Carnival Corporation the largest cruise company operating in the region. The Costa Serena is joined by Costa sisters Costa Atlantica and Victoria, as well as the Sapphire Princess.