Norwegian Cruise Line names world’s first purpose-built liner for Chinese market Norwegian Joy

Norwegian Cruise Line (NCL) has unveiled the English and Chinese names for the world’s first purpose-built cruise liner for the China market. The most innovative ship ever styled exclusively for Chinese guests has been named ‘Norwegian Joy’ – translating into Chinese as 喜悦号 (Xǐ Yuè Hào). The name Norwegian Joy emphasizes the experience that the ship will offer — 尽享喜悦 海上乐园, a promise that guests will ‘Experience Paradise on the Sea’.


Norwegian Cruise Line Holdings Chief Executive Officer Frank Del Rio said: “After closely studying the Chinese cruise market for several years, we wanted to be clear about what we will deliver to our guests on this spectacular vessel.“Norwegian Joy will provide the same sense of freedom and flexibility found on all Norwegian Cruise Line ships, but with resort-style vacation experiences and amenities designed specifically with the Chinese guest in mind.Norwegian Joy is a new Breakaway Plus-class vessel and will debut in China in summer 2017.

It will carry 3,900 passengers and has been designed specifically for Chinese travellers, particularly when it comes to food and onboard experiences such as luxury shopping at sea and a new range of first-at-sea onboard activities.Senior Vice President and Managing Director of China, David Herrera, said: “Chinese guests will discover an unmatched quality of service, cuisine, entertainment and retail experience onboard Norwegian Joy that is simply not available in the China market today.“Norwegian Cruise Line has also revealed the company’s new Chinese name and logo exclusively for the mainland China market: Nuò Wéi Zh’n, which translates as “Promising, Exclusive and Authentic”.

To support NCL’s expansion in China, the company has opened offices in Beijing and Shanghai, supporting all three brands in the company’s portfolio – Norwegian Cruise Line, Oceania Cruises and Regent Seven Seas Cruises.

With a fleet of 14 liners cruising worldwide, Norwegian Cruise Line was this year voted Europe’s Leading Cruise Line for the eighth consecutive year in the prestigious World Travel Awards.

It was also voted Caribbean’s Leading Cruise Line for the third time and World’s Leading Large Ship Cruise Line for the fourth year running.

NCL’s most innovative ship, the 4,200-passenger Norwegian Escape, was launched in October 2015 and the company has three similar ships on order for delivery in spring 2017, 2018 and autumn 2019.